The 1970 Oakland Athletics season involved the A's finishing second in the American League West with a record of 89 wins and 73 losses. In 1970, owner Charlie Finley officially changed the team name from the Athletics to the "A's". An "apostrophe-s" was added to the cap and uniform emblem to reflect that fact.
Offseason
During the off-season, Reggie Jackson sought an increase in salary, and A's owner Charlie Finley threatened to send Jackson to the minors. Commissioner Bowie Kuhn successfully intervened in their dispute. Reggie Jackson demanded $60,000 per season, while he was offered $40,000 by Charlie Finley. Both parties settled on $45,000,[1] but Jackson's numbers in 1970 dropped sharply, as he hit just 23 home runs while batting .237.
The club hired Harry Caray to do the play by play for the Athletics. Charlie Finley wanted Caray to change his broadcast chant of Holy Cow to Holy Mule. Caray refused and left after the season.[13]
^Charlie Finley: The Outrageous Story of Baseball's Super Showman, p.134, G. Michael Green and Roger D. Launius. Walker Publishing Company, New York, 2010, ISBN978-0-8027-1745-0
^Charlie Finley: The Outrageous Story of Baseball's Super Showman, p.120, G. Michael Green and Roger D. Launius. Walker Publishing Company, New York, 2010, ISBN978-0-8027-1745-0
^Charlie Finley: The Outrageous Story of Baseball's Super Showman, p.134, G. Michael Green and Roger D. Launius. Walker Publishing Company, New York, 2010, ISBN978-0-8027-1745-0
^Charlie Finley: The Outrageous Story of Baseball's Super Showman, p.140, G. Michael Green and Roger D. Launius. Walker Publishing Company, New York, 2010, ISBN978-0-8027-1745-0
^Charlie Finley: The Outrageous Story of Baseball's Super Showman, p.141, G. Michael Green and Roger D. Launius. Walker Publishing Company, New York, 2010, ISBN978-0-8027-1745-0
^Charlie Finley: The Outrageous Story of Baseball's Super Showman, p.141, G. Michael Green and Roger D. Launius. Walker Publishing Company, New York, 2010, ISBN978-0-8027-1745-0