The original Telstar used in the 1970 FIFA World Cup was the first football to show a black and white pattern. This was done to ensure that television audiences would know where the ball was while games were in operation, due to many televisions at the time sporting a black and white screen (colour television was still rare in many parts of the world in this era).[10] Although the Telstar had 32 panels, the Telstar 18 has six textured panels. They are not stitched, but seamlessly glued together.[11]
The ball has an embedded near-field communication (NFC) chip for marketing purposes. However, it is of no value to players, providing no information about their kicks or headers of the ball, although Adidas has provided this in a previous football. Consumers who purchase a Telstar 18 are able to connect to the chip using a smart phone to access content and information that is unique to that ball, personalized and localized, providing the consumer with interactivity themed on the upcoming World Cup competition.[9][12] Speed Sports manufactured Adidas Telstar 18.
Although Adidas stated that the Telstar 18 was scientifically designed to be predictable in flight and was "the most perfect piece of equipment ever used in the game,"[15] international goalkeepers including Marc-André ter Stegen, Pepe Reina and David de Gea assessed prior to the tournament that the ball changed direction unpredictably and could be slippery due to the smooth coating and lack of seams.[15][16]Dani Alves, full-back for Brazil, was quoted as believing that "Telstar 18 is an absolute joy for those shooting with it, but a nightmare for those who have to second guess its trajectory and try and stop it".[17] According to Joaquín Maroto of Diario AS, the ball "encourages players to shoot from distance because if the ball is struck well, it fizzes through the air but loses none of its intensity on impact", citing Thomas Müller's goal for Germany from range in a March 2018 friendly against Spain.[17] Criticism of the Telstar 18's instability continued after several long-distance goals in early rounds of the World Cup.[18] According to news channel Russia 24, this was part of an intentional shift in the balance of the game.[19]
At the end of the 2018 World Cup group stage, FIFA revealed a new design to be used in the knockout stage: the Telstar Mechta (Мечта). "Mechta" means dream or ambition in Russian.[22]
At the 2018 Russia–United States summit, Russian president Vladimir Putin gifted a Telstar Мechta to U.S. president Donald Trump, whose national team was not qualified for the tournament. The ball, which included the standard chip and transmission devices, incited a political controversy within the U.S. over fears of spying.[23]