Many residents are craftspeople or gardeners, and some gardens are open for public viewing. Also located in the valley is a former Salvation Army youth and family camp that has been upgraded and now operated by the Wellesley Group, and Staglands Wildlife Reserve & Cafe, a conservation project established in 1972. It supports many native and rare birds, insects, and animals in conjunction with the New Zealand Department of Conservation.
Akatarawa statistical area covers 334.15 km2 (129.02 sq mi).[1] It had an estimated population of 710 as of June 2023, with a population density of 2.1 people per km2.
Akatarawa had a population of 648 at the 2018 New Zealand census, an increase of 42 people (6.9%) since the 2013 census, and an increase of 93 people (16.8%) since the 2006 census. There were 237 households, comprising 336 males and 312 females, giving a sex ratio of 1.08 males per female. The median age was 45.3 years (compared with 37.4 years nationally), with 99 people (15.3%) aged under 15 years, 111 (17.1%) aged 15 to 29, 360 (55.6%) aged 30 to 64, and 75 (11.6%) aged 65 or older.
Ethnicities were 94.0% European/Pākehā, 8.3% Māori, 0.5% Pasifika, 1.4% Asian, and 3.2% other ethnicities. People may identify with more than one ethnicity.
The percentage of people born overseas was 21.3, compared with 27.1% nationally.
Although some people chose not to answer the census's question about religious affiliation, 60.2% had no religion, 28.7% were Christian, 0.5% had Māori religious beliefs and 2.3% had other religions.
Of those at least 15 years old, 141 (25.7%) people had a bachelor's or higher degree, and 66 (12.0%) people had no formal qualifications. The median income was $40,900, compared with $31,800 nationally. 150 people (27.3%) earned over $70,000 compared to 17.2% nationally. The employment status of those at least 15 was that 324 (59.0%) people were employed full-time, 96 (17.5%) were part-time, and 12 (2.2%) were unemployed.[5]