Ala Ila Ela (transl. Like that, like this, how?) is a 2023 Indian Telugu-language action[1]romantic thriller film[2] directed by Raghava Dwarki and starring Shakthi Vasudevan, Poorna and Raja Chembolu. The film was released after a ten year delay to negative reviews due to its outdated feel.
The film was announced in December 2012 by the director of By 2 (2006) as Tamil-Telugu bilingual with the Tamil title announced as Padam Pesum (transl. The film will talk).[3]Poorna worked on this film alongside Thagaraaru (2013) in April of 2013.[4] As of May 2013, ninety percent of the film's shooting was complete, which happened in Coorg, Chennai, Hyderabad, Kerala and Visakhapatnam with a song canned in North India.[5] In July of 2013, Priyanka Kothari shot for a song in tribal clothes titled "Kannamoochi" in the Tamil version.[2][6] The film was shot in eighty-three days.[7]
In June 2023, the Telugu version's name was revealed to be Ala Ila Ela and the film was preparing for release.[8] The delayed release of the film meant that it was the final film of former actors Shakthi Vasudevan, Rekha Vedavyas and Priyanka Kothari.[9]
A critic from Zee News rated the film 2+3⁄4 out of 5 and wrote that "Although the film was stretched here and there and is boring, the interval and climax twists were well worked out. But the big minus is that it doesn't feel new anywhere".[17] A critic from NTV Telugu rated the film 2+1⁄2 out of 5 and wrote that "Being a routine story, there is novelty anywhere in the film. It can be said that it is the minus point of the whole movie".[18] A critic from Sakshi gave the film the same rating.[19]