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Crédit du Nord is fully owned by Société Générale. Crédit du Nord specialises on professionals and small business. It serves about 1.5 million customers in more than 700 stores (2006).
History
Crédit du Nord started in Lille in 1848. After buying a number of small banks, it was, in turn, acquired by Paribas between 1972 (35% owned) and 1988 (100% owned) but remained run as a separate network. In the following years several regional French banks were brought in the group while retaining their names.
In 1984, it was the fifth-ranking French banking group.[1] It rebranded itself, after working with Creative Business (a public relations company), with a new logo, graphics of its name, the architecture of its branches, and public relations.[1] It changed its logo from an orange cube to a blue star.[1]
In 1997, the whole Crédit du Nord network with the associated banks was acquired by Société Générale from Paribas. Since 2000, Crédit du Nord is 80% owned by Société Générale and 20% by Dexia.
The customer-facing SG Crédit du Nord (SG meaning Société Générale) brand[2] is applied to both the former Crédit du Nord, and the Société Générale branches in the North of France.[3]
As with SG Crédit du Nord, the remaining Crédit du Nord banks' identities are also applied as regional brand names :
SG Laydernier in parts of Auvergne-Rhône-Alpes (the remaining of the branches in Auvergne-Rhône-Alpes are named SG Auvergne-Rhône-Alpes)
Controversy
In 2010, the French government's Autorité de la concurrence (the department in charge of regulating competition) fined eleven banks, including Crédit du Nord, the sum of €384,900,000 for colluding to charge unjustified fees on check processing, especially for extra fees charged during the transition from paper check transfer to "Exchanges Check-Image" electronic transfer.[4][5]
References
^ abcChevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN978-1-118-17176-9.