Deliv raised $12.35 million in funding from the four largest mall operators in the U.S.,[5] as well as General Catalyst, Redpoint Ventures, Trinity Ventures, Operators Fund and PivotNorth as well as strategic investors including UPS, Google, Enterprise Holdings, and GM.[1] Deliv's drivers were required to undergo an extensive filtering process.[6] In 2017, the company announced an expansion of its service to 33 markets and 1,400 cities, up from 19 markets previously.[7]
In May 2020, Deliv announced Target buys delivery startup Deliv [8] with Carmeli and Deliv team joining the retailer. Target had previously acquired delivery companies Shipt and Grand Junction both in 2017.[9]