Founded in 2011[3] and having around 11 million subscribers,[4] Demolition Ranch publishes content related to firearms and their capabilities.[5]USA Today described Demolition Ranch as "a variety show of shooting, reviews and entertainment around guns".[6] Weapons that Demolition Ranch has tested and that were mentioned in the media include a golf ball cannon,[7] a double-barreled AR rifle,[8] and custom shotgun shells.[9] In addition, Demolition Ranch has videos of entertaining firearms-related activities such as shooting at an armored car's door,[10] microwaving a live grenade,[11] and shooting a truck with a tank.[12]
In 2018, Demolition Ranch had to remove some of their videos due to new YouTube rules.[13]
In addition to owning the Demolition Ranch YouTube channel, Carriker is a veterinarian,[3] and owns the veterinary YouTube channel Vet Ranch, which was founded in 2014[14] and has around 2 million subscribers. Carriker graduated from Texas A&M University's College of Veterinary Medicine and Biomedical Sciences in 2008. The channel treats dogs, cats, and other animals in poor medical condition, often taken from the animal shelter San Antonio Pets Alive (SAPA). The channel follows the animals during their veterinary treatment, including surgical procedures, until they are fully recovered. Profits from the channel's ad revenue are used to pay for the surgeries that the animals receive. Karri McCreary, a fellow Texas A&M graduate and veterinarian, also features prominently on the channel.[15]
Carriker has stated that in general, injured animals have no chance of getting adopted, and that Vet Ranch gets these animals healthy then sends them to a no-kill shelter for adoption. Some conditions that they treat on Vet Ranch include mange, broken legs, blindness, malnutrition, and animals hit by cars.[16] Carriker sums up the channel as "we show the most exciting five minutes of those few months" of veterinary treatment.[14]
Other businesses
Carriker also owns the vlog channel Matt Carriker (previously named Off The Ranch), the influencer clothing company Bunker Branding, and the Desperado Shooting Range in Boerne, Texas.[2]