The song was made as a promotional musical advert for the Atari 1200XL computer. The music video for the song prominently features the computer, including Iris typing on it and his band performing inside of it.
Critical reception
Upon its release, Cash Box noted the "novel electronic percussion" opening which "then gives way to a heavy production thick with guitars and keyboards and the singer's heartfelt vocals". They added that "facing a communications barrier, Iris tries to break through in the lyrics".[2]Geoff Barton of Kerrang! called it "a kinda anthemic cross betw[een] Howard Jones' 'What Is Love?', Van Halen's controversial-but-commercial 'Jump' and Rick Springfield's techno-shocker 'Human Touch'" and noted the "sparse, steadily building, ultra-modern sound" which "brings AOR into the Eighties with a vengeance".[3]