Florian Heinemann
German entrepreneur, venture capitalist and angel investor
Florian Heinemann (born January 15, 1976, in Bergisch Gladbach ) is a German entrepreneur , venture capitalist and angel investor .
In 1999 Heinemann received a degree in business administration from the WHU - Otto Beisheim School of Management Koblenz .[1] Heinemann was a co-founder and managing director of JustBooks (later AbeBooks, sold to Amazon).[1] [2] [3] After that he was head of online marketing at Jamba! and the Online Dating Portal iLove.[1] In 2006 he co-founded the online marketplace Antibodies Online.[4] [5] From 2007 to 2012 he was a managing director at Rocket Internet.[6] [7] While at Rocket Internet he was mainly involved in the development of Zalando, Global Fashion Group and eDarling/Affinitas.[6] [8] Florian Heinemann is a general partner of the early stage investor Project A Ventures in Berlin, where he is responsible for the areas marketing , CRM and business intelligence .[9] [10] He is a regular speaker and keynote speaker at conferences on entrepreneurship , venture capital, digital marketing and technology.[11] Heinemann has published articles in international scientific journals .[12] [13] [14]
Bibliography
Published in Germany:
Guest contributions
Published in Germany:
Das E-Commerce Buch: Marktanalysen – Geschäftsmodelle – Strategien, Deutscher Fachverlag, 2017. ISBN 978-3866413078 .
Online Mittelstand in Deutschland, Band 4, CreateSpace Independent Publishing, 2015. ISBN 978-1516898657 .
Entrepreneurship (ZfB Special Issue), Gabler Verlag , 2006. ISBN 978-3834903631 .
Online-Kooperationen: Erfolg im E-Business durch strategische Partnerschaften, Gabler Verlag, 2003. ISBN 978-3409123693 .
Innovation – Technik – Zukunft, Springer Fachmedien Wiesbaden, 2002. ISBN 978-3810036506 .
Die eCommerce-Gewinner. Wie Unternehmen im Web profitabel wurden., Frankfurter Allgemeine Buch, 2002. ISBN 978-3934191709 .
Silicon Valley, Made in Germany. Was Sie von erfolgreichen Unternehmen der New Economy lernen können., Vieweg Publishing Company, 2000. ISBN 978-3528057473 .
Recognition
References
^ a b c "Florian Heinemann im Interview – Wie wird man zu DEM deutschen Online-Marketing-Guru?" . OnlineMarketing.de (in German). September 4, 2015. Retrieved September 9, 2020 .
^ "Project-A-Mitgründer Florian Heinemann: Perle in der Provinz" . www.handelsblatt.com (in German). Retrieved September 9, 2020 .
^ Zimmerman, Ed (March 22, 2020). "Guidance For Startups/VCs From VCs Around The Globe During COVID-19" . forbes.com . Retrieved April 18, 2020 .
^ von Glasow, Patrik (March 31, 2014). " "The young company antibodies-online GmbH from Aachen provides hospitals with antibodies." " . antibodies-online.com . Retrieved April 18, 2020 .
^ "Florian Heinemann - Personenprofil" . Gründerszene (in German). Retrieved September 9, 2020 .
^ a b "Auch Florian Heinemann wechselt zu Project A" . Gründerszene Magazin (in German). March 9, 2012. Retrieved September 9, 2020 .
^ Butcher, Mike (December 19, 2011). "Germany's Clone Kings Lose Yet Another Key Executive" . techcrunch.com . Retrieved April 18, 2020 .
^ "Digitale Transformation: Florian Heinemann: "Offline ist ja nicht zwangsläufig schlecht" " . etailment.de (in German). Retrieved September 9, 2020 .
^ "Florian Heinemann: Der Berliner Investor Project A schließt seinen dritten Fonds mit 180 Millionen Euro" . www.handelsblatt.com (in German). Retrieved September 9, 2020 .
^ Thomas, Jan (October 21, 2016). "Florian Heinemann und Uwe Horstmann von Project A Ventures" . BerlinValley (in German). Retrieved September 9, 2020 .
^ "Dr. Florian Heinemann" . www.marketing-tag.de . Retrieved September 9, 2020 .
^ Heinemann, Florian; Brettel, Malte; Engelen, Andreas; Neubauer, Steven (February 11, 2011). "Cross‐Functional Integration of R&D, Marketing, and Manufacturing in Radical and Incremental Product Innovations and Its Effects on Project Effectiveness and Efficiency" . Journal of Product Innovation Management . 28 (2): 251–269. doi :10.1111/j.1540-5885.2011.00795.x . Retrieved April 18, 2020 .
^ Heinemann, Florian; Gruber, Marc; Brettel, Malte; Hungeling, Stephan (May 18, 2010). "Configurations of resources and capabilities and their performance implications: an exploratory study on technology ventures" . Strategic Management Journal . 31 (12): 1337–1356. doi :10.1002/smj.865 . Retrieved April 18, 2020 .
^ Heinemann, Florian; Engelen, Andreas; Brettel, Malte (January 11, 2010). "The Antecedents and Consequences of a Market Orientation: The Moderating Role of Organisational Life Cycles" . Journal of Marketing Management . 26 (5/6): 515–547.
External links