President of the Miss France Committee (1981–2007) President of Miss Prestige National (2010–2016)
Partner
Louis Poirot (1954–1981; his death)
Children
2
Geneviève Suzanne Marie-Thérèse Mulmann (30 August 1932 – 1 August 2023), known professionally as Geneviève de Fontenay (French pronunciation:[ʒənvjɛvdəfɔ̃tnɛ]), was a French businesswoman who served as the president of the Miss France Committee from 1981 until 2007. After leaving her position with Miss France, Fontenay created the beauty pageant Miss Prestige National in 2010, and served as its president until her retirement in 2016.
Early life and education
Geneviève Suzanne Marie-Thérèse Mulmann was born on 30 August 1932 in Longwy, Lorraine,[1][2] as the daughter of André Mulmann and Marie-Thérèse Martin.[3] The eldest of ten children,[1][2] her father was a mining engineer at the Hagondange steelworks.[4] Fontenay was educated at a hospitality school in Strasbourg, and later moved to Paris to train as a beautician at age 17.[1][4] In the 1950s, Fontenay settled in Saint-Cloud with her partner, where she began to work as a fashion designer and model.[5]
Career
Miss France (1954–2010)
Fontenay began her career with the Miss France Committee in 1954 as its general secretary, often taking on extra roles such as chauffeur, coach and costume designer.[4] After Fontenay's partner Louis Poirot became the general delegate of Miss France, Fontenay became his assistant in 1962.[6]
Fontenay became the president of the Miss France Committee in 1981, following the death of Poirot, who had previously held the office. Upon taking control of the organization, Fontenay and her son, Xavier Poirot de Fontenay, transformed the organization into a company. In 2002, they sold portions of the business to Endemol Shine France, to assist with commercial and television aspects of the organization.[7]
Fontenay ignited controversy in France in the aftermath of Miss France 2008 in December 2007, with the crowning of winner Valérie Bègue. Two weeks following Bègue's victory, clothed but suggestive photos of Bègue were released by the French tabloid Entrevue. After the release of the photos, Fontenay appeared on French radio demanding that Bègue resign her title due to the photos or she would be forcibly dethroned, adding that if Endemol Shine France disagreed with the decision, Fontenay would resign as president.[8] Four years prior, Fontenay had successfully obtained the ouster of Lætitia Bléger [fr] as Miss France 2004 [fr], as Bléger was revealed to have posed nude in the French edition of Playboy, for a ban of six months.[9][10] When Bègue refused to resign, Fontenay was accused of racism for stating that Bègue should have stayed in her home region of Réunion, part of overseas France, which led to uproar within Réunion.[11] Fontenay ultimately came to a compromise with Bègue, allowing her to remain Miss France while losing the right to represent France internationally at Miss Universe and Miss World.[12][13]
In the aftermath of the controversy with Bègue, Fontenay left her position as president of the Miss France Committee, while remaining affiliated with the organization. She was replaced by Sylvie Tellier, who began to serve as national director of Miss France, taking on much of the responsibilities previously held by Fontenay as the public face of the competition.[14]
In 2010, Fontenay officially cut ties with Miss France.[15]
Miss Prestige Nationale (2010–2016)
After severing ties with the Miss France Committee in 2010, Fontenay announced plans to start her own national beauty pageant meant to serve as a competitor to Miss France. Later that year, she launched Miss Nationale, serving as its inaugural president.[16] Following a legal dispute with Michel Le Parmentier, the owner of the Miss Nationale brand, Fontenay confirmed that the pageant would be renamed to Miss Prestige Nationale in 2011. In January 2016, Fontenay stepped down from her role with Miss Prestige Nationale in order to retire from the beauty pageant industry.[17]
Public image
Throughout her time as a public figure, Fontenay cultivated a reputation for her style of dress. From 1957 until her death, Fontenay continuously wore a brimmed hat in all of her public appearances, while her outfits were almost always made from a black and white color palette. According to Fontenay, she had adopted this style at the advice of her long-term partner Louis Poirot, as he claimed that her head was too small for her body, and a hat would disguise that. The hat became Fontenay's trademark, and she became known as la Dame au Chapeau (English: The lady in the hat) by the French media.[18]
In 2015, Fontenay revealed that she was reportedly offered the Legion of Honour, the highest French order of merit, but declined to be honoured, stating "It's really desacralizing the ribbon to distribute it to anyone, like chocolate medals."[19]
Personal life
Fontenay first met Louis Poirot in 1952, and they became long-term partners when they met again in 1954.[4] Despite claiming to be a former French Resistance fighter and journalist, Poirot was a fraudster who had been convicted of fraud and forgery.[20][21] As Poirot used the name Louis Poirot de Fontenay professionally, Fontenay also adopted the de Fontenay surname. The couple had two sons together: Ludovic (1954–1984) and Xavier (born 1961).[4] Poirot died in 1981.[4]
On 2 August 2023, Fontenay's son announced that she had died in her sleep of cardiac arrest on the night of 1 August, at her Saint-Cloud home. She was 90.[1][2] She had been growing weak in the time prior to her death, and spent her last moments with her brother and granddaughter.[29][30][31]
^Bali, Laetitia (9 November 2018). "Geneviève de Fontenay estime que "Miss France va s'arrêter"". www.programme-tv.net (in French). Télé-Loisirs [fr]. Retrieved 8 August 2023. Geneviève de Fontenay, Geneviève Mulmann de son vrai nom, avait rejoint l'aventure Miss France par l'intermédiaire de son compagnon Louis Poirot, à l'époque délégué général du Comité Miss France. Elle deviendra alors son assistante en 1962. [Geneviève Mulmann of her real name, had joined the Miss France adventure through her companion Louis Poirot, at the time general delegate of the Miss France Committee. She would then become her assistant in 1962.]
^Paris-Jour (7 avril 1967) : Monsieur "Miss France" condamné pour faux
^L'Humanité, édition du 11 novembre 1938 (page 8) : Deux escrocs arrêtés par la Préfecture de police - La police met fin au trafic de deux escrocs. C'est à l'activité de deux escrocs particulièrement écœurante que la préfecture de police, à la suite d'une quantité de plaintes, a réussi à mettre un terme. L'Office des œuvres sociales était une entreprise d'escroquerie qui conduit ses fondateurs en prison : Louis Poirot, dit Piebert, 32 ans, demeurant 18 rue Wurtz (...)