The tour was announced by SM Entertainment in June 2011. The tickets for the tour went on sale on June 7, 2011, on Gmarket. The concert takes approximately three hours. The Singapore concert production cost S$1.8 million said by the organizers Running Into The Sun (RITS) and Conceptual. The concert will feature the standard massive LED screens and lasers as well as new elements like trapezes and two custom-built stages with three walkways between them.[1]
On October 11, 2011, it was announced that the next concert will be held on December 9, 2011, in Singapore. Due to overwhelming response regarding lack of tickets, it was announced on October 30, 2011, that there will be a second concert on the following day after the first night, on December 10, 2011, in Singapore. The concert was also held on January 15, 2012, in Hong Kong.
It was confirmed that Girls' Generation will perform a concert on February 12, 2012, in Bangkok, Thailand. On January 14, Girls’ Generation broke the record for the fastest concert to sell out in Thailand. The highest priced tickets sold out in ten minutes. All 11,000 concert tickets were sold in twenty minutes, setting the record for the concert to be sold out the fastest in Thailand.[3] Members of Girls' Generation announced to the fans in Thailand that Bangkok leg would be their last stop for their 2nd Asia Tour.
Note: Sooyoung was involved in a car accident on the morning of August 28. All activities were suspended, thus she was unable to participate in the concert
The DVD features footage from the concert tour's start in Seoul, South Korea on July 23 and 24. It consist of two discs showing nearly all of the performances during the concert, a bonus film of the making of the concert, performances from Japan, personal interviews with the members of Girls’ Generation, and waiting room and rehearsal footage. A photobook and a first press limited edition poster will also be included with the DVD.[9][10][11]
^"소녀시대, 대만서 두번째 콘서트 3만여명 열광" [Girls' Generation, 2nd concert in Taiwan, 30,000 people enthusiastically]. Osen (in Korean). Naver. September 13, 2011. Retrieved January 20, 2022.