Go East Anglia was initially formed in 2010, when the Go-Ahead Group purchased Konectbus.
In 2012, Go-Ahead also purchased Anglian Bus, Hedingham and Chambers. Anglian Bus was quickly merged into the Konectbus brand, rendering the name obsolete quickly.
Subsidiaries
Go East Anglia originally did not operate any buses in its own right, with all being legally operated by Konectbus Limited, H.C.Chambers & Son Limited or Hedingham & District Omnibuses Limited. However, the different companies remain distinct brands. In 2018, all the companies' vehicles were brought together under the Konectbus licence.