Hard Electric Tour is a first-of-its-kind annual international winter music festival in India.[1] The tour is the brainchild of John Maram, the founder of Re-Invent Clock.
The 2009 tour would see bands from the US and UK along with renowned Indian bands.[2] The tour would consist of all genres of music and would last for a week starting December 12 and ending December 19.[3] The idea of the tour is to attract and entertain the youth while at the same time educating and bringing awareness about drug abuse and HIV/AIDS campaign.