The promotion was founded by wrestler Tony Givens in 2004, as the Championship Wrestling Alliance, after breaking away from Southern States Wrestling. That same year, Championship Wrestling TV began airing locally on WCYB-DT2 and was later syndicated nationally on AMG-TV. It held weekly television tapings at the National Guard Armory in Morristown, Tennessee as well as house shows throughout East Tennessee. The promotion joined the National Wrestling Alliance as NWA Smoky Mountain Wrestling in early-2011.[2] The announcement was made by CWA Commissioner Robbie Cassidy on the March 13th TV taping of Championship Wrestling TV in Gray, Tennessee.[3] On July 7, 2012, an unidentified fan attacked Cassidy and Tony Givens at an interpromotional show co-hosted by the Pro Wrestling Federation. The fan was subdued by Cassidy and police escorted him out of the building.[4]
On April 6, 2013, NWA Smoky Mountain drew its biggest crowd to date with 2,017 fans attending a NWA Smoky Mountain TV television taping at Elizabethton High School.[5] In October 2013, Givens attempted to raise $15,000 on Kickstarter.com to improve the production values for NWA Smoky Mountain TV. The appeal raised only $1,485 before the 60-day deadline.[6] The show became available on YouTube the following year.
A number of top NWA stars have also visited the promotion. In February 2015, Jason Kincaid was interviewed on Pipebomb Radio. He was billed as the longest-reigning NWA Southeastern Heavyweight Championship in the company's history.[8] On April 17, 2015, Jax Dane won the Smoky Mountain Cup and earned a title shot for the NWA World Heavyweight Championship.[9] He defeated then champion Hiroyoshi Tenzan for the title four months later. NWA Smoky Mountain's "Collision Course 10", held on May 9, 2015, nearly sold out the Civic Auditorium in Kingsport, Tennessee. Bobby Eaton also made a special appearance managing Eddie Golden against Jeff Tankersley on the undercard. Larry Goodman of GeorgiaWrestlingHistory.com claimed that the show, headlined by an A.J. Styles versus Chase Owens bout, "[shattered] the company's attendance and gate records".[10]NWA President R. Bruce Tharpe visited Kingsport for the first time at this event.[11]
On October 17, 2015, NWA Smoky Mountain held a special tribute show, "Enter the Dragon", for Ricky Steamboat. Steamboat served as Ricky Morton's cornerman in a "student vs. teacher" grudge match against Kid Kash as part of Kash's retirement tour. This turned a no-holds-barred grudge match after a falling out between the two during a tag team bout.[12][13]
At ReGenesis on August 19, 2017; promoter Tony Givens announced that NWA Smoky Mountain Wrestling was leaving the NWA, and thus the promotion was changing their name to Innovate Wrestling.
At ReGenesis, promoter Tony Givens announced that NWA Smoky Mountain Wrestling was leaving the NWA thus the promotion was changing their name to Innovate Wrestling and the NWA Southeastern Heavyweight Championship was officially retired as a result.
NWA United States Tag Team Championship
The Ugly Ducklings (Rob Killjoy, Coach Mikey, & Lance Lude)
August 19, 2017
At ReGenesis, promoter Tony Givens announced that NWA Smoky Mountain Wrestling was leaving the NWA thus the promotion was changing their name to Innovate Wrestling and the NWA United States Tag Team Championship was officially retired as a result.
NWA Mountain Empire Championship
Toby Farley
August 19, 2017
At ReGenesis, promoter Tony Givens announced that NWA Smoky Mountain Wrestling was leaving the NWA thus the promotion was changing their name to Innovate Wrestling and the NWA Mountain Empire Championship was officially retired as a result. Farley defeated Timmy Lou Retton to become the Interim Innovate United States Heavyweight Championship as a result.
NWA Smoky Mountain Television Championship
Chris Richards
August 19, 2017
AWA World Heavyweight Championship/CWA World Heavyweight Championship (American Wrestling Affiliates/Championship Wrestling Alliance)