In October 2007, a deal was reached for KPKY to be acquired by Gap Broadcasting II LLC (Samuel Weller, president) from Clear Channel Communications as part of a 57 station deal with a total reported sale price of $74.78 million.[5] What eventually became GapWest Broadcasting was folded into Townsquare Media on August 13, 2010;[6] Townsquare, in turn, sold its Idaho Falls–Pocatello stations to Rich Broadcasting in 2011.[7]
History
Through the later 1980s, KPKY was branded as “95 Alive”[3][verification needed]with a Top 40 format.[citation needed]By 1991, the station rebranded as “The New Y95”[citation needed] and then changed to “Oldies 94.9” by 1993.[8][verification needed]By the late 1990s, the station had rebranded as “Kool 94.9” with a Classic Hits format.[citation needed]In the earlier 2000s[citation needed], the station became simply known as “94 Nine” with Classic Rock.[4][verification needed] In 2018 the station rebranded to 94.9 & 104.5 The Pick.