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LGR Sportswear

For other uses, see LGR (disambiguation).

LGR Sportswear
IndustryTextile
Founded1988
FounderSonia Cruz
HeadquartersSan Andres, Manila,
Philippines
Key people
Rhayan Cruz
(Executive Vice President)
ProductsSportswear
Number of employees
200+[1] (2015)
Websitewww.lgrsportswear.ph

LGR Athletic Wears, Inc., also known as LGR Sportswear, is a Philippine sportswear manufacturer based in San Andres, Manila. The firm provides the official uniforms of teams playing in major basketball and volleyball leagues in the Philippines. They were also the official kit supplier of the Philippines men's national football team.

The company was established in 1988 by Sonia Cruz in Manila and started a supplier of uniforms for barangay-level leagues.

History

LGR Sportswear was established in 1988 by Sonia Cruz when she transitioned her small one-person dress shop which primarily caters to her local neighborhood into a sportswear design workshop. Cruz business initially catered to teams playing at barangay basketball leagues. One the company's first clients were Colegio de San Agustin and Xavier School. The company provided team uniform to said schools.[1] The name LGR stands for the first letters of Sonia's three children; Lucky, Gary, and Rhayan.[2][3]

Notable sponsorships
Kits used by the Philippine national football team designed by LGR (2012)
(2015–2021)

LGR supplies uniforms to some teams in the Philippine Basketball Association (PBA), eighty percent of teams at the United Football League, and all teams playing at the Philippine Super Liga as of May 2015.[1] The company has also provided uniforms for teams participating at the NCAA and UAAP.[2]

LGR was also the official kit provider of the Philippine national football team from 2015 to 2021. The kit by LGR is used by the national team during their stint at the 2018 FIFA World Cup qualifiers. The sportwear company also previously provided the football national team with kits made by the company in 2012, which was first used in a friendly against Malaysia and was used for the team's campaign at the 2012 AFC Challenge Cup.[4][5]

Partnership with Titan

LGR has made a joint venture with Titan, another local basketball kit manufacturer to establish the Titan x LGR Design Studio in 2010 which seeks to provides customized basketball kits. The studio was established through negotiations started in 2012. LGR x Titan became official outfitters of three teams from the PBA; the Alaska Aces, Barako Bull, and the San Mig Coffee Mixers.[2][6][7]

References

  1. ^ a b c Cabatbat, Erel (Reporter) Ariola, Melquezedek (Uploader) Operio, Pepher (Manuscripting) (May 22, 2015). Taga-tahi ng 'Jersey' sa mga Liga sa Barangay Noon, Bigtime na Ngayon [Sewer of Jerseys for Barangay (Basketball) Leagues in the Past, Now a Bigtime] (Video) (in Filipino). Philippines: News5Everywhere. Archived from the original on June 23, 2015. Retrieved June 23, 2015. "Ilan lang sa mga gawa ng kanilang 200 tauhan... (Some of the works of their 200 employees)" "1988 nang itayo ito ng ina ni (Rhayan) Cruz na si Sonia. ("1988 when the company was founded by (Rhayan) Cruz's mother, Sonia)
  2. ^ a b c Guerrero, Bob (November 20, 2012). "Inside one of the country's top sportswear suppliers". The Passionate Fan. Yahoo! Philippines. Archived from the original on November 29, 2012. Retrieved June 23, 2015.
  3. ^ "About LGR". LGR. LGR Sportswear. Retrieved June 23, 2015.
  4. ^ De Guzman, Icko (June 4, 2015). "LGR and the Azkals — A Local Partnership for the International Stage". Football.com.ph. Archived from the original on June 23, 2015. Retrieved June 23, 2015.
  5. ^ Leongson, Randolph (June 4, 2015). "Azkals unveil locally-made kit for World Cup qualifiers". Inquirer,net. Retrieved June 23, 2015.
  6. ^ Almario, Alex (August 31, 2013). "Titan x LGR: A match made in hoops heaven". The Philippine Star. Retrieved June 23, 2015.
  7. ^ "Titan X LGR DESIGN STUDIO". Titan. Archived from the original on June 23, 2015. Retrieved June 23, 2015.
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