Markíza (also known as Televízia Markíza) is a Slovakian television channel launched on August 31, 1996.[1] The channel was founded by a later politician Pavol Rusko, and is now part of the Central European Media Enterprises (CME). It also operates television channels Doma (since 2009), Dajto (since 2012), Markíza International (since 2016), Markíza KRIMI (since 2022) and Markíza Klasik (since 2024).
In 2020, CME was bought out by Peter Kellner's investment group PPF. PPF is therefore the new owner of tv Markíza.
In addition to its news and local programs, TV Markíza has secured exclusive[citation needed] broadcast rights to a variety of popular American and European films and series produced by major international studios including Warner Bros., Sony Pictures, Disney, NBCUniversal, and ViacomCBS.
The Markíza Plus free video archive offers popular series and programs for a limited period of time after they are broadcast, as well as a wide range of exclusive bonus content. TV Markíza's programming is also available through the Slovak streaming service Voyo, mobile applications and HbbTV.
The General Director of CME's operations in the Slovakia is Peter Gažík.[2]
Etymology
The name of the channel, Markíza (Marquise), in the words of its director in 2008, evoked "freshness, glamour, prestige", which was seen as something "out of the ordinary".[3]
History
"Markida is a daughter of the HZDS", said Emília Boldišová, who led the license drive, which refused to give a license to Pavol Rusko because he hid the co-owner from abroad, Sylvia Volzová. The committee in December 1994 issued a license to Markíza – Slovakia, Blatné, spol. s. r. o. which was awarded on 7 August 1995. According to Boldišoveá, thanks to the then president of the Slovak National Council Ivan Gašparovič, his assistent Ľuboš Jurík and Oľga Keltošová.[4][5]
In 2022 Markíza and TV Nova in cooperation with The Television Institute Brno, launched CME Content Academy. The scholarship program is funded by Central European Media Enterprises, to which both TV Nova and Markíza belong. Academy's two-year course is designed to provide participants with a grounding across various film-making disciplines, enabling students to become TV professionals.[6]
The practice is divided according to the production scheme of TV Nova and Markíza and takes place in Brno, Prague and Bratislava.
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