Natrel is a Canadian dairyco-operative based in Montreal, Quebec. The brand specializes in milk without antibiotics or artificial growth hormones and distributes the product throughout Canada.
History
An advertisement for Natrel shaped as a milk carton
Natrel was formed in 1990 as the dairy subsidiary of the Agropur agricultural cooperative, headquartered in Longueuil, Quebec.
In 2012 the company began producing shelf-stable milk in collaboration with Tetra Pak.[1] The first product released in the line was Baboo, a shelf-stable drink aimed towards toddlers.[1][2] Baboo received criticism for what some people perceived to be an unnecessary product while the company argued that its formulation of milk protein made the drink easily digestible for young children.[1][2]
In 2015 the company opened a "Milk Bar" cafe in Montreal in collaboration with coffee company Java U.[3] The company opened a second Milk Bar in Toronto in 2016.[4]
Operations
As with other Canadian dairy companies, Natrel's butter production peaks in the spring.[5]
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