O'Shaughnessy is the author of a number of books. With his father, John O'Shaughnessy, he has written The Marketing Power of Emotion (Oxford University Press, 2003), about the role of emotion in marketing, and Persuasion In Advertising (Routledge, 2003), about why advertising persuades.[1]
Books
The Phenomenon of Political Marketing (1990)
Politics and Propaganda: Weapons of Mass Seduction (2004)[3][4]
Selling Hitler: Propaganda and the Nazi Brand (2016)
^Harris, P (June 2007). "Book Review: Politics and Propaganda: Weapons of Mass Seduction". Journal of Macromarketing. 27 (2): 199–201. doi:10.1177/0276146707301786. S2CID153985627.
^Richards, Barry (2008). "A Review of: "Politics and Propaganda. Weapons of Mass Seduction. Nicholas Jackson O'Shaughnessy"". Journal of Political Marketing. 7 (1): 92–95. doi:10.1080/15377850802064163. S2CID145432036.