Now and Later is an American brand of fruit-flavored taffy-like candy manufactured by Ferrara Candy Company. The candy is formed into squares packaged in colorful paper. Twelve flavors are currently available in both Traditional and Chewy varieties.[1][failed verification]
History
Now and Later was created in Brooklyn, New York in 1962 by The Phoenix Candy Company.[2]
The name Now and Later was meant to suggest to customers that they are going to like them now and then want some more later.[1][3] Alluding to the candy's signature chewy texture, the name also suggests that if one puts a piece in one's mouth now, one will still be chewing it later. The Phoenix Candy Company also sold several candy-and-a-toy products.[4]
In 1978, Phoenix was sold to Beatrice Foods.
The twelve flavors of Now and Later available are apple, banana, blue raspberry, cherry/apple splits, cherry, grape, strawberry, tropical lemonade, tropical punch, watermelon, wild fruits, and "original".
