American businessperson
Peter Murray is an American sports business executive, best known for being the chief executive officer of the Professional Fighters League .
Career
After college, Murray decided to pursue a career in marketing, securing roles at advertising firms Young & Rubicam and Bates USA.[1] In 1995, Murray joined the National Football League , eventually transitioning to the roles of SVP of business & content development and SVP of global brand partnerships.[2] [3] In 2009, he left the NFL to join talent agency William Morris Endeavor as EVP of marketing & new business.[4]
In 2012, Murray left to co-found sports marketing firm Insignia Sports, where he served as CEO.[5] [6] In 2014, Murray left the agency, which was sold to RSE Ventures, a private investment fund run by Miami Dolphins owner Stephen Ross and former New York Jets executive Matt Higgins.[7] Murray went to sports apparel company Under Armour , after being recruited by CEO Kevin Plank , where he became the brand’s first VP of global brand and sports marketing.[1] [8] At Under Armour, Murray was responsible for signing deals with athletes like Stephen Curry and Clayton Kershaw .[9] [10]
In January 2018, Murray was appointed CEO of the Professional Fighters League.[2] [11] [12] Since his appointment, he has increased the audience and viewership of PFL and signed brand partnerships with companies like Anheuser-Busch , Geico , DraftKings , and the US Marines and with streaming partnerships with ESPN and NBC Sports Group .[13] [4] [14] [15]
Personal life
Murray was born in the Bronx, New York.[16]
References
^ a b Taylor, Tom (2020-09-09). "PFL CEO Peter Murray says leaving own company Insignia was the hardest decision he ever made" . | BJPenn.com . Retrieved 2022-02-16 .
^ a b Kaplan, Daniel. "Peter Murray" . www.sportsbusinessjournal.com . Retrieved 2022-02-16 .
^ Harris, Scott. "Inside PFL, the High-Powered MMA League Taking Aim at the UFC" . Bleacher Report .
^ a b Dawson, Alan. "PFL MMA hopes to continue its mission of reimagining the world of combat sports when its new season begins in April 2021" . Insider . Retrieved 2022-02-16 .
^ Varsallone, Jim. "Exclusive video interview with Professional Fighters League MMA CEO Peter Murray" . Miami Herald .
^ MMAmania.com (2020-09-17). "Peter Murray's passion has taken PFL CEO to the top of the MMA world" . MMAmania.com . Retrieved 2022-02-16 .
^ Belzer, Jason. "How RSE Ventures Is Revolutionizing Business As We Know It" . Forbes . Retrieved 2022-02-16 .
^ Coleman, Joe (2020-10-23). "PFL CEO who signed Spurs and Anthony Joshua aiming to put company on par with UFC" . talkSPORT . Retrieved 2022-02-16 .
^ "With a fine eye for talent, Peter Murray is bringing big MMA stars like Fabricio Werdum to PFL" . GiveMeSport . 2020-12-15. Retrieved 2022-05-20 .
^ Cochrane, Joe. "An Eye for Talent: PFL Boss Peter Murray Leading Big 2021 Season" . Combat Press . Retrieved 20 May 2022 .
^ "PFL CEO: There's Room for More Than One Leader in MMA" . Bloomberg News . Retrieved 2022-02-16 .
^ Pattle, Alex (13 November 2020). "Inside the PFL, the league changing the biggest question in MMA" . The Independent . Retrieved 20 May 2022 .
^ Richter, Erich (2021-07-30). "PFL MMA: Exclusive Interview With PFL CEO Peter Murray" . GamingToday.com . Retrieved 2022-02-16 .
^ "Professional Fighters League Secures $30M in Series C Funding" . FinSMEs . 2019-05-01. Retrieved 2022-05-20 .
^ Dawson, Alan. "A prime Mike Tyson would have been a superstar in MMA, PFL champion Kayla Harrison says" . Insider . Retrieved 20 May 2022 .
^ "PFL CEO Peter Murray says leaving own company Insignia was the hardest decision he ever made" . 9 September 2020.