The Supercuts salons in the United Kingdom are owned and operated by the Bushell Investment Group, a U.K.-based private family office focused on investing in small and medium enterprise businesses, under a franchise agreement with Regis Corporation.[3][4]
Supercuts was first opened in Albany, California, in 1975. One of the primary goals of the two founders was to expand the brand through franchising, while still maintaining a "less costly" haircut than "upscale" salons.[5] A significant marketing pillar of the brand was its "unisex" haircuts – that is, a barbershop not geared exclusively towards men or women. In 1987, the founders sold their brand to a venture capital group, and by 1996, Supercuts had 1,200 locations in the United States.[6]