The book investigates minimalism in modern times. Its aim is to gain further understanding into this movement's rise in popularity. Chayka does this by tracking the origins of minimalism back to a 1965 essay by Richard Wollheim. The original 1965 essay describes minimalism as acting in opposition to more traditional art forms. Whereas traditional art tries to convey a specific message to the viewer, minimalism allows the viewer to form their own message from the art. Chayka argues that minimalism has taken on a new meaning, representing something much different than its origin. He pushes against this modern minimalism, arguing that it has caused us to consume more, rather than less.[4]
Development and publication
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Reception
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