TiJi is a French pay television channel for children aged three to six.
History
Launched in 2000, TiJi was the first channel in France to specialize in programming for preschool-aged children. At launch, it broadcast between 5:30am and 9:00pm.
A strong increase in the audience of the channel was noted between December 2002 to June 2003, when its share of the preschool audience increased by 60%, reaching 0.8% total share. From 2002 to 2003, in houses and apartments with cable or satellite television, 43% of children aged 4-10 began viewing Tiji.[2]
In 2008, it extended its broadcast till midnight to make viewing easier for international viewers. The channel played a signoff bumper for French viewers at 9pm, followed by a notice for parents that the channel ended at midnight for international viewers. Programming would resume as normal until overall signing off at midnight.
A Russian feed was launched in 2009, airing all programming dubbed into Russian. On 31 January 2022 a Kazakh audio track was added for the Russian feed of the channel, airing most of the channel's programs with voice-overs for the audience in Kazakhstan.[3]
On 1 February 2019, M6 Group had entered negotiations with Lagardère Active to acquire their television pole, including TiJi, Gulli and Canal J.[4]
On 21 October 2019 the logo's cloud remained the same but small changes were added, somewhat inspired by the current Canal J logo with also a new look and a new sound jingle.[5]
Audience
As of March 2009, TiJi was in the top five of thematic channels in France, with the audience share of 0.6%. It was also the second most popular channel among children after Canal J, with the audience share of 4% among children aged four to ten.[6]
International channels
The channel is variously distributed in French (French-speaking Europe and Africa, overseas French territories, Lebanon and the Balkans), Portuguese (Portugal, Portuguese-speaking Africa and East Timor), Russian, Romanian, Ukrainian and Kazakh.
^ abjoint venture with Amperwelle Studio München Programmanbietergesellschaft, Axel Springer AG, Burda, Studio Gong, m.b.t. Mediengesellschaft der bayerischen Tageszeitungen für Kabelkommunikation, Medienpool and Radio Bavaria Rundfunkprogrammgesellschaft.
^joint venture with Verlagsgesellschaft Madsack, Studio Gong Niedersachsen and Brune-Rieck-Beteiligungs.
^joint venture with Axel Springer, Heinrich Bauer Verlag, Lühmanndruck Harburger Zeitungsgesellschaft and Morgenpost Verlag.