Undivided ATTN: is described as an "explainer show that breaks down the biggest issue of the week. In 3-5 minute episodes hosted by a rotating cast of social influencers, Undivided ATTN: will provide context on the stories everybody’s talking about."[1]
Production
On February 12, 2018, it was announced that Facebook was developing a news section within its streaming service Facebook Watch to feature breaking news stories. The news section was set to be overseen by Facebook's head of news partnerships Campbell Brown.[2]
On June 6, 2018, it was announced that Facebook's first slate of partners for their news section on Facebook Watch would include ATTN:. The news program the two companies developed was revealed to be titled Undivided ATTN:.[1]