Pearson recruited Betty Balfour for the company's films, and she was transformed into the leading British female star of the 1920s.[3] Amongst her most popular roles were the series of films that began with Squibs in 1921.[4] In 1929 the company moved into sound production, with a tie-up with Gainsborough Pictures to make Journey's End, which was filmed in America. It launched the directing career of James Whale. who quickly became a leading figure in Hollywood.[5]
Shortly afterwards the company abandoned film production and Pearson, who had once been a leading force in British direction, drifted into making quota quickies.[6][7]