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Zach Richter

Zachary Richter
Born1984
Chicago, Illinois, U.S.
Occupation(s)Creative director, designer
Websitewww.zacharyrichter.com
Photo by Kathy Ryan, New York Times Magazine

Zach Richter (born 1984) is an American director, creative director and designer, best known for his work in virtual reality and interactive media.

About

He attended Maryland Institute College of Art (MICA) and received a B.F.A.[1]

From 2009-2014, Richter gained recognition as a Creative Director with Saatchi & Saatchi and Stopp/LA (USA),[1] where he worked closely with adidas, Toyota, Google, Intel, Starbucks and others to help create and launch their global integrated campaigns.

In 2013, Richter collaborated with Chris Milk and musician Beck to create the world's first ever 360° live action virtual reality film, "Sound & Vision"[2] which premiered at Sundance Film Festival.[3]

In 2015, Richter and Milk directed The New York Times virtual reality documentary "Walking New York" about French artist JR (artist).[4][5]

In 2017, Richter directed 'Hallelujah,' the world's first Light Field VR music experience, shot with over 550 cameras using Lytro Immerge technology. Hallelujah premiered nationally at Tribeca Film Festival and Internationally at Cannes Film Festival. In 2017, he was also nominated for an Emmy for an interactive music video he directed for The Chemical Brothers called "Under Neon Lights."

Richter's work has been shown at Sundance, Tribeca, SXSW and Cannes film festivals, and has been honored with the highest awards in creativity and technology at Cannes Lions, The Webby Awards, and Clio Awards.[6]

Richter is currently the creative director of Within, a virtual reality company founded by Chris Milk and Aaron Koblin.[7] Since 2019, he has worked on 'Supernatural,' a first-of-its-kind Virtual Reality fitness experience for the Oculus Quest. Supernatural was named one of Time Magazine's "Best Inventions of 2020"[8] and was the winner of Fast Company's "Best App or Game of 2020."[9]

Virtual Reality experiences and films

VR/AR experiences and films
Year Title Role Technology Notes
2019–present Supernatural Creative Director Virtual Reality VR Fitness experience for the Oculus Quest.[10] One of Time Magazine's Best inventions of 2020[11] and winner of Fast Company's "Best App or Game" of 2020.[12]
2019 Clio's Cosmic Quest Creative Director Augmented Reality (iOS) and Magic Leap In collaboration with Preloaded
2018 Wonderscope Creative Director Augmented Reality iOS app for kids that uses Augmented Reality to transform ordinary spaces into extraordinary stories[13]
2017 The Chemical Brothers & St. Vincent: "Under Neon Lights" Director Web VR Interactive VR music video that can be viewed on Experiments with Google. Nominated for an Emmy Award.
2017 Hallelujah Director Lytro Immerge technology VR experience, based on the Leonard Cohen's song reimagined.[14][15][16]
2017 The Possible VR Series Director / Creative Director Virtual Reality In collaboration with David Gelb & GE
2016 Matsanjeni (The Bones) Director Virtual Reality In collaboration with Thirst Project
2015 The New York Times: "Walking New York" Co-director with Chris Milk Vrse VR Can be viewed on Google Cardboard or Samsung Gear VR.[14][17][4][5]
2014 Evolution of Verse Creative director and designer, through his work at Stopp/LA Virtual Reality In collaboration with Chris Milk & Vrse.works.[18]
2013 Beck: "Sound & Vision" Creative director and designer, through his work at Stopp/LA Virtual Reality In collaboration with Chris Milk & Radical Media[19]

Selected interactive works for brands

• GE: "The Possible" (2017)

• Intel: "What Lives Inside" (2015)[20]

• adidas: "I am Brazuca" (2014)

• adidas: "miZXFlux" (2014)

• Starbucks: "Meet Me at Starbucks" (2014)

• Chrysler: "Beneath The Surface" (2014)

• Honda: "Project Drive-In (2013)

• Lincoln: "Hello, Again" (2012)[21]

• Range Rover: "The Trail Less Traveled (2012)

References

  1. ^ a b "Directing in 360 Degrees". Communication Arts. 2015-12-29. Retrieved 2019-01-03.
  2. ^ "How Oculus And 8 Fake Ears Could Morph Concerts Into Video Games". Techcrunch.com. 13 April 2014. Retrieved 9 August 2018.
  3. ^ http://archive.sundance.org/film/14080/sound_and_vision [dead link]
  4. ^ a b Strange, Adario (28 April 2015). "How this startup helped the 'New York Times' create a virtual New York City". Mashable. Retrieved 2019-01-03.
  5. ^ a b Watercutter, Angela (2015-04-27). "How The NY Times Is Sparking the VR Journalism Revolution". Wired. ISSN 1059-1028. Retrieved 2019-01-03.
  6. ^ "Work". Zacharyrichter.com. Retrieved 9 August 2018.
  7. ^ https://www.linkedin.com/profile/view?id=96367481&authType=NAME_SEARCH&authToken=PTe0 [dead link]
  8. ^ "Supernatural by Within: The 100 Best Inventions of 2020 | TIME". 19 November 2020.
  9. ^ "The best apps and games of 2020". 30 September 2020.
  10. ^ "Supernatural". Supernatural. Retrieved 2021-07-22.
  11. ^ "Supernatural by Within: The 100 Best Inventions of 2020". Time. Retrieved 2021-07-22.
  12. ^ "Innovation by Design 2020: The 30 winners that are changing our world". Fast Company. 2020-09-30. Retrieved 2021-07-22.
  13. ^ "Wonderscope". wonderscope.com. Retrieved 2021-07-22.
  14. ^ a b "Hallelujah". Tribeca. Retrieved 2019-01-03.
  15. ^ "First-of-its-kind musical VR experience re-imagines 'Hallelujah' in brand new light". ABC News. 2017-04-21. Retrieved 2019-01-03.
  16. ^ Cox, Gordon (2017-03-03). "Tribeca Film Festival Sets 2017 Lineup of VR and Interactive Titles (Full List)". Variety. Retrieved 2019-01-03.
  17. ^ "Re: Walking New York". The New York Times. 2015-05-08. ISSN 0362-4331. Retrieved 2019-01-03.
  18. ^ "EVOLUTION OF VERSE". afifest.afi.com. Retrieved 2019-01-03.
  19. ^ Fera, Rae Ann (2013-02-22). "A New Vision For Sound: Chris Milk Breaks Down How "Beck: Hello, Again" Was Made". Fast Company. Retrieved 2019-01-03.
  20. ^ "Archived copy". insidefilms.com. Archived from the original on 22 January 2002. Retrieved 13 January 2022.{{cite web}}: CS1 maint: archived copy as title (link)
  21. ^ "Beck - Chris Milk : Hello Again". helloagain.stopparchive.com. Archived from the original on 6 March 2015. Retrieved 13 January 2022.
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